Wednesday, March 2, 2011

Restaurant Coupon

By Devin the Great


One perfect place to hangout a little bit and relax is an eatery or restaurant. They offer food and a place to simply chill. We all know that eating out can get expensive, especially in the US because we are always so busy with family.

Most people have to tighten their belt and this is something that owners are aware of. That being said they still try and get your business. Once coupons came out, cutting them out became a thing of the past. Some people end up a bit too busy or sort of think its cheap or at least thats how people look at it. As a matter of fact, coupons get used more than 80 percent compared to their use in 2007. Its safe to say that other restaurants see the benefits of coupons that can be used by the public.

There are a number of well known restaurants like Applebees that offer coupons online. You the customer gets to save money while the restaurant makes some money too.

In the event you look online for coupons near you, you'll definitely come across some that will help you get discounts on your meals, any appetizers you want, and a few buy one and get one free coupons. As the customer, it feels like your the only one getting a benefit from the coupons but in all actuality, that's not completely true.

For example, if you go online to look for Applebee's coupons, many sites, including Applebees homepage, will show up. Think of how many other people are doing what you are doing right now. If 1,000 other people like you were finding great Internet coupons for Applebees, at least 75% would be more likely to eat there, which means more money being spent in the restaurant. This is how restaurants gain financially by offering coupons. The more coupons that are being used at Applebees and other surrounding restaurants means more revenue from patrons that would otherwise go elsewhere.

When you're looking at the Applebee's website, they offer people reasons to come in to eat like incentive programs. When you join these, you get something free right away. It's usually a starter meal or appetizer. I think this would bring me in as a first timer. The best part about being a part of these rewards programs is you get free stuff and you have the option of turning in your points for gifts or foods of your choice. From a marketing or advertising standpoint, i think most would say that this is a pretty smart approach because it will basically drive in traffic again and again for more points.

The upper management team that lead the marketing ploy for any given restaurant knows exactly what consumers want. The answer is good food and an enjoyable time coupled with prices people can afford to pay without having to skip grocery shopping. Results show that grocery stores get more business when the public realizes they offer coupons in their tabloids. People often buy these for the pictures and the coupons. This actually benefits the grocery store and the restaurant because we spend money in both.

At the point when restaurants caught onto this, they began giving these coupons away by way of the internet, magazines and more. This is when they also began to expand their reward and incentives programs. Today this sounds like the first step to attracting customers but back then, it was a huge step. So it is safe to say that this tactic has customers turning into repeat customers.

Not every restaurant is nearby, some are out in the middle of no where. These are the locations that really have to advertise their coupons just to get people to come in. These coupons can sometimes be the only reason that someone visits. The coupon is what makes the trip worth it and cheaper than going somewhere else.

So, what are you going to do before you go out to eat next time? You're going to search for a few coupons and limited time offers because they will collectively help you save some funds. If you know about coupons and don't use them, you might as well just burn some of your money. With this new knowledge, there is no reason you shouldn't be able to save some money the next time you go out to eat. Getting coupons is actually as easy as pointing and clicking your mouse.




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