Sunday, July 18, 2010

Baci Chocolates Make Guilty Pleasure Become Sweet Pleasures

By Jackie Gamble

Chocolates are everyone's favorite whether it comes in different packaging or flavor. It can be eaten to lift one's mood because chocolates are known comfort foods. There are many well-known chocolate's names in the world today and one is the Baci Chocolates. It is a product of Perugina, a confectionery company in Italy. It was formerly called the Cazzotti which literally mean 'punch'.

The chocolate was originally patterned from the handmade chocolates created by Luisa Spagnoli. She works as a confectioner in Perugina Factory. She would mixed leftover hazelnuts with chocolate and tops it with whole hazelnuts. The original creation is about the size of a small fist thus naming it 'Cazzotti'.

Since the chocolate's history is rooted to love, its name is changed into Baci 'kisses'. The idea of love messages inside the chocolate is a famous unique feature. This makes the 'kisses' chocolate popular. Different love quotes are printed inside for one to exchange and read. This makes it famous among many lovers and it is given as a love gift.

For marketing purposes, aside from changing Cazzotti's name to Baci, Perugina made modifications to it. In 1960, 'the taste of tomorrow' or the green pistachios-flavored Baci chocolate was created. There are also different blends that came after that. Despite that, the Baci still remains to be everyone's favorite.

The biggest 'kisses' chocolate is named BaciOne and is found in the San Sisto Museum. It was a Guinness record holder in 2003 for the biggest chocolate from Perugina. When you see a blue and silver foil wrapped chocolate, it's sure to be Baci. Blue star in blue sky shining its light to a kissing couple is a Baci.

The factory of Perugina is now owned by Nestle Food Corporation. The main plant facility is still in Perugia, Italy. The plant is highly automated with only 800 manpower workers. They stick to quality control products to ensure that the Chocolates are made to perfection.

The Baci Chocolates is now famous all over the world. This has led to the translation of the love notes inside into several languages. These are Italian, English, Spanish, French and Portugal. Guilty pleasure is transformed to sweet pleasure. The 'kisses' chocolate is sure to make a way to our love one's hearts.

baci chocolates

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