Monday, September 6, 2010

How To Buy Coffee Online The Stress-Free Way

By Bobby Finley

Buying quality products is pretty much a given for most people. Sure, the definition of what quality actually is might vary from one person to the next but overall, people would say that they know it when they see it. There are a lot of ways to judge the quality of a particular product. As a general rule of thumb you can go by who made the product or where it was made. For example, beginning in the 1980's, it was assumed that any car manufactured in Japan was the best. Same goes for German cars. Through the years that perception has changed but even today Honda, Toyota, and Mercedes are assumed to be well built and reliable cars. There are so many tools out there for car buyers today that by preparing ahead of time, consumers can go to the auto lot confident that they will make a wise purchase.

More and more people are turning to the internet to purchase goods such as tea and coffee. It is also more difficult to buy these things online simply because you don't get a chance to try them before you buy. A lot of websites have descriptive ads, and colorful photos of the products but other than that, there's no way to tell. A further complication is the sheer number of e-commerce sites competing for your business. What motivates consumers to buy their coffee online is that they can't find the blend, roast, etc. in any local stores. Online though, you can find essentially any type of coffee you can think of from any country immaginable.

Okay, I just spent $20 on one pound of coffee, I tried it, and the only exceptional thing about it is that it bears a striking resemblance to the house brand of my local grocery store..... Now what? Is there another way to buy my coffee online that won't leave a bitter taste in my mouth? (yes, pun intended. insert groan here: ) I'm glad you asked. Please keep reading.

What I suggest you do is to take a moment and poke around various coffee websites. After that, Google the company's name and see if anyone has written positive or negative reviews about them or their products. Wouldn't you hate to buy something only to find out that if you had only done a simple search on Google that you would have found that no one had anything positive to say about that company and their products?

If you have found a company that interests you, and the reviews are okay, look at the various pages of their site and pay special attention to their about us, customer service, refund and return policy and security and privacy pages. A good site will go out of their way to post quality information on these particular pages. Also, if you like what they have to say on those pages, then you know that they will work with you to make sure that you enjoy your coffee. Before you hit the finish button and check out, see if they have any discounts, coupon codes or coupons that you can apply to your purchase. One thing you might want to check into is whether or not they offer a discount for signing up for their newsletter.

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